Today’s dynamics and challenges in dairy farming require many skills of a farmer. Current discussions around sustainability, environmental impact, transparency in the dairy value chain and critical society acceptance put an increasing pressure on the dairy farmer’s future. Throughout history, farming has been seen as a way of life. But moreover, farming is a 24/7 business requiring more than only passion. It is a specialized profession. Besides the focus on profitability, farming requires a purpose driven approach, well communicated with the environment. As a dairy producer we need to be professional and open minded towards the society. Express a clear ...