Job advertisement – Genetic sales representative

Sep 7, 2023

Company: Bles Dairies
Region: Mount Kenya
Reports to: Sales Manager


  • Organize the sales of genetics to dairy farmers through direct sales and a sales network of agents and distributors
  • Develop and manage the sales network, including expanding the network with new farmers, agents and distributors
  • Develop and Organize sales/distribution agreements with farmers, agents and distributors, including the sales conditions and commission
  • Manage logistics (supply) of goods to agents and distributors. This includes assisting the farmers, agents/distributors with the supply of nitrogen and organizing a monitoring & reporting system of nitrogen stock levels,
  • Manage sales in accordance to instructions and guidance of the sales manager
  • Apply disciplines of sales procedures e.g. invoicing, time planning, stock keeping, losses and reporting
  • Intermediate with Dairy Advisors concerning farmer’s feedback and requirements e.g. requirements of training
  • Establish and adjust selling prices (after approval of sales manager) by monitoring costs, competition, and supply & demand
  • Organise and assist with sales promotion activities e.g. field days and agricultural fairs
  • Coordinate customer feedback e.g. product quality, pricing, logistics, other needs
  • Prepare annual sales budget, including sales objectives, pricing of goods, forecast and sales quotas for the different regions; projecting expected sales volume and profit
  • Communication with clients (especially social media)
  • Managerial planning on sales organization and strategy
  • Planning pre-sales operations (routes and appointments with clients)
  • Reporting to management on planning.
  • Deliver periodical (monthly) progress reports.


  • Diploma in Animal Health
  • Certificate in Artificial Insemination – must
  • Work experience: 1-2 Years in sales and experience in working with farmers groups and cooperatives.
  • Understanding of a sales representative model and key performance metrics
  • Analytical and a problem-solving skills
  • Clear and confident communicator with ability to articulate sales target and strategies to the team.
  • Team player

If you meet all the above requirements, please send your application before the 30th September to