Genetics Sales Representative – Central Kenya Region

Location: Central Kenya Region (Counties: Kiambu, Muranga, Nyeri, Kirinyaga)


About Us:

Bles Dairies is a significant player in the international dairy sector, with over 30 years of experience in dairy development. Headquartered in Leeuwarden, The Netherlands, we also have local representative offices in East Africa (Eldoret, Kenya) and in the CIS region (Moscow, Russian Federation). Globally active, Bles Dairies Group engages in activities in livestock, bovine genetics, farm management, and dairy development.

Established in 2016, Bles Dairies East Africa operates across the dairy value chain, offering advanced dairy consultancy services, utilizing innovative technologies for dairy farm management, and actively participating in the sales and distribution of genetics, feed, and other dairy farm inputs. Our focus is on improving cow nutrition, reproduction, and overall farm efficiency. Additionally, Bles Dairies EA is the majority shareholder of Nundoroto, a local company providing high-quality agro-contracting and roughage production services in Kenya.



  • Organize the sales of genetics to dairy farmers through direct sales and a sales network of agents and distributors
  • Develop and manage the sales network, including expanding the network with new farmers, agents and distributors
  • Develop and Organize sales/distribution agreements with farmers, agents and distributors, including the sales conditions and commission
  • Manage logistics (supply) of goods to agents and distributors. This includes assisting the farmers, agents/distributors with the supply of nitrogen and organizing a monitoring & reporting system of nitrogen stock levels,
  • Manage sales in accordance to instructions and guidance of the sales manager
  • Apply disciplines of sales procedures e.g. invoicing, time planning, stock keeping, losses and reporting
  • Intermediate with Dairy Advisors concerning farmer’s feedback and requirements e.g. requirements of training
  • Establish and adjust selling prices (after approval of sales manager) by monitoring costs, competition, and supply & demand
  • Organise and assist with sales promotion activities e.g. field days and agricultural fairs
  • Coordinate customer feedback e.g. product quality, pricing, logistics, other needs
  • Prepare annual sales budget, including sales objectives, pricing of goods, forecast and sales quotas for the different regions; projecting expected sales volume and profit
  • Communication with clients (especially social media)
  • Managerial planning on sales organization and strategy
  • Planning pre-sales operations (routes and appointments with clients)
  • Reporting to management on planning.
  • Deliver periodical (monthly) progress reports.



  • Diploma in Animal Health
  • Certificate in Artificial Insemination – must
  • Work experience: 1-2 Years in sales and experience in working with farmers groups and cooperatives.
  • Understanding of a sales representative model and key performance metrics
  • Analytical and a problem-solving skills
  • Clear and confident communicator with ability to articulate sales target and strategies to the team.
  • Team player

Please send your application to Judith Kalya before the 23rd of February, using the following e-mail address:


If you would like more information, please contact:

Company: Bles Dairies

Location: Central Kenya Region (counties: Kiambu, Muranga, Nyeri, Kirinyaga)

Please send your application to Judith Kalya before the 23rd of February, using the following e-mail address: